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MARKETING & ADVERTISING

A website for public relations agencies.

A public relations website should explain the sectors you understand and the work you deliver, from communications planning to media relations. Clear boundaries help clients distinguish an agreed agency service from editorial decisions made by independent publishers.

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START WITH YOUR CUSTOMER

What does a visitor need to know?

A prospective client wants to judge relevant experience, understand your approach and know which business information is needed for a useful first discussion.

What to put on your website.

  1. Describe actual communications services and distinguish project work from continuing support arrangements.

  2. Explain briefing, approval and spokesperson responsibilities without implying guaranteed media placement.

  3. Clarify whether photography, events, monitoring tools or paid distribution require separate budgets.

DESIGNS TO EXPLORE

A starting point for your design.

These are demonstration designs. Choose the £39.99 personalised service for your business details to be prepared for you, or buy a £34.99 template to edit yourself.

Evidence worth gathering.

  1. Use authorised coverage examples with accurate publication dates and links to the original source.

  2. Explain your role in a campaign and distinguish earned coverage from sponsored placements.

  3. Present verified team experience and client permissions rather than decorative unauthorised publication logos.

A USEFUL FIRST STEP

Make your website brief.

Use this checklist and the questions below to get your information together. Download a copy to keep or share with whoever builds your website.

Your answers stay in this page until you leave. They are not sent with a website request. Avoid adding private customer or account information.

What do you have ready?

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You receive the publishable website, editable source files and a clear guide. You arrange hosting, a domain and publication. Booking systems, online payments, third-party accounts and ongoing management are separate.

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Planning guidance from BuiltReady. These guides use AI-assisted drafting and practical website content checklists. Business owners confirm their own facts, permissions and professional claims before publication.

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