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RETAIL & WHOLESALE

A website for jewellers.

A jeweller website should distinguish retail collections, bespoke commissions and repair services. Visitors need accurate material information and a clear appointment or enquiry process, especially when a piece requires individual assessment before a price can be agreed.

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What does a visitor need to know?

A customer wants to see representative work, understand available services and know how to discuss a commission or bring an item for assessment.

What to put on your website.

  1. Separate collections, commissions and repairs with clear descriptions of actual service scope.

  2. Publish verified material and product information without using unsupported gemstone or investment claims.

  3. Explain appointment, assessment and collection arrangements alongside current shop opening details.

DESIGNS TO EXPLORE

A starting point for your design.

These are demonstration designs. Choose the £39.99 personalised service for your business details to be prepared for you, or buy a £34.99 template to edit yourself.

Evidence worth gathering.

  1. Use original product photography or supplier images with clear reuse permission.

  2. Verify hallmarking, professional membership or brand-authorisation statements before publication.

  3. Describe your contribution to bespoke work and avoid presenting another maker’s pieces as your own.

A USEFUL FIRST STEP

Make your website brief.

Use this checklist and the questions below to get your information together. Download a copy to keep or share with whoever builds your website.

Your answers stay in this page until you leave. They are not sent with a website request. Avoid adding private customer or account information.

What do you have ready?

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Planning guidance from BuiltReady. These guides use AI-assisted drafting and practical website content checklists. Business owners confirm their own facts, permissions and professional claims before publication.

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